MY JOURNEY
Empowering Women.
Redefining Finance.
MY JOURNEY
Embracing Empowerment,
Creating Change, and Inspiring Your Future
I'm Jo Baker, and my journey into empowering women through personal finance began with a deep passion for rewriting the narrative around money. Recognising the unique challenges women face in managing their finances, I saw an opportunity to make a positive impact.
My inspiration came from personal experiences and conversations with women from diverse backgrounds. Many felt underserved and underestimated by the financial industry, grappling with barriers and biases that hindered their financial independence.
Driven by a desire to make a difference, I set out to create resources that address these challenges head-on. I envisioned a space where women could access tailored guidance, comprehensive resources, and a supportive community to empower them in taking control of their financial futures. This vision led me to write "Saving Myself," a book that shares insights and practical advice to help women navigate and thrive in their financial lives.
Since publishing "Saving Myself," I've been dedicated to empowering women to achieve financial independence through knowledge and support. I've crafted a range of resources, from basic budgeting tips to advanced financial mindset strategies, ensuring women have the tools they need to make informed financial decisions.
Beyond being an author, I believe in the power of community. By sharing experiences and support, we can create a network of empowered women who celebrate each other's successes and inspire transformation.
Join me on this empowering journey as we rewrite the rules of personal finance and empower women everywhere to embrace their financial potential. Together, let's shape a future where every woman can thrive financially.
"Saving Myself" will empower you to take charge of
your financial future and rewrite your money story.
DIVE INTO MY AMAZON BEST SELLING BOOK, "SAVING MYSELF"
Where I share practical insights and empowering strategies to help women take control of their financial lives.
Whether you're starting your financial journey or looking to enhance your money management skills, this book is your companion to financial independence.
Discover how to overcome financial challenges, cultivate positive money habits, and rewrite your financial story with confidence.
Ready to start on your path to financial empowerment?
Purchase your copy of "Saving Myself" today and start transforming your financial future.
WELL HELLO THERE!
I'm Jo Baker
Author. Speaker. Businesswoman. Learning Junkie. Book Addict. Tea Buff. Flower Lover.
Hello! It's so lovely to see you here...
I'm Jo Baker, best-selling author and speaker, women's empowerment coach, and the creator of the Money Like a Woman Method.
Growing up in Sydney, Australia, in a 'normal' working class family with my mum, dad, brother, and our beloved dog Misty, I come from humble beginnings and have created a life of success and financial empowerment.
But this wasn't always the way. I suffered from chronic shyness as a child and lived in the shadows of life. I grew up in a generation where money wasn't talked about (at all)! I had to find my own way through the financial maze and to say that I didn't enjoy it is an understatement. Money was to be spent. Money was for buying things. I had no concept of savings or money management. My whole money strategy was called 'winging it!' Needless to say, 20 years of that landed me in some pretty deep hot water.
I didn't have anyone to show me how to change my financial situation. It was a journey filled with trial and error, success and setback. Like a caterpillar needs the pressure of the cocoon to emerge as a butterfly, I needed the struggle to become who I was always meant to be. The challenges I faced and overcame were essential to my growth and success, and they have shaped the empowering work I do today.
When I look back at my journey, the things I did fell into three buckets. First, my relationship with money had to change – you can't change what you resent. Second, my money plan – you can't manage your money without a plan that works for you. Third, my habits – I had to change the way I lived with my money so that it was a positive journey. This is how the Money Like a Woman Method was born, combining these essential elements into a holistic approach to financial empowerment.
For over a decade, I have been dedicated to helping women break free from the shackles of financial uncertainty and create a life of abundance. I want to welcome you to this little patch of the world. It’s a place where you are in a safe, supportive, and loving women-only community. A place where you are free to ask any questions and not be judged. Where you can share from your heart and know that you’re in good company.
Beyond my work, I lead a fulfilling life in Melbourne, Australia, surrounded by the love of my four children and their families. I love indulging in cups of tea, immersing myself in books, and cherishing the beauty of flowers. With my favourite colour being pink, I bring a touch of feminine energy into every aspect of my life, including my empowering work with women like you.
I invite you to join our growing community and become part of our movement to improve the financial lives of women across the world. I can’t wait to get to know you more.
Follow me on Instagram: @heyjobaker
I understand that managing money can feel overwhelming, so you've come to the right place.
If you're tired of feeling stressed and overwhelmed by your finances?
Frustrated and defeated by traditional money management methods?
Discover the feminine approach. Manage your money. Take control of your financial future.
My mission is to guide you on a journey towards financial freedom, offering expert advice and practical strategies to help you create a budget, escape the clutches of debt, and embark on a path of mindful saving. With a warm, welcoming and non-judgmental approach, I'm here to assure you that you've made a wise decision in seeking help. It's time to embrace your financial potential and unlock the keys to a prosperous future.
Together, we'll empower you to make confident financial choices and pave the way for a brighter tomorrow. Get ready to take charge of your finances and embark on an exciting transformation – the journey starts right here, right now.
I understand that every woman's journey with money is unique. That's why my approach goes beyond mere numbers and spreadsheets. I embrace the power of femininity and guide you towards a deeper understanding of your relationship with money.
Through personalized coaching, transformative programs, and my proven strategies, you'll learn how to create a money plan that aligns with your values, free yourself from the burden of debt, and save wisely for a secure future. No more one-size-fits-all solutions—this is about discovering what works best for you.
In today's rapidly changing world, women are breaking through societal barriers and redefining their roles in various domains. One such area where women are increasingly asserting their presence is in the realm of finance.
The lack of financial education and confidence among women has significant implications for their decision-making abilities and overall financial well-being. By addressing these gaps through accessible financial education, promoting confidence and empowerment, and cultivating supportive communities, we can equip women with the knowledge and confidence they need to make informed financial decisions, overcome barriers, and achieve long-term financial success. Empowering women financially benefits not only individuals but also families, communities, and society as a whole.
ARE YOU COMING?